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Wear what Bill Clinton does
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A new store that promises a range of affordable and ubercool clothes
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At the store
Being `stylishly elegant' is the new buzz word in fashion. And if you're loking for a place in the city that can help you with this look, then head to Psyche. After setting up two stores in Mumbai, Psyche has made Hyderabad it's next stop. In Mumbai, this is the place where all stylists head to. Chintan Trivedi, one of the four partners of the store owns Moksh- the very same brand of T-shirts often worn by Bill Clinton. Yes, that's right, and now, these T-shirts are available in Hyderabad at Psyche.
In Hyderabad, the store is run by Sita Reddy. Sita wanted to bring the store to the city because she found that every mall had simlar looking clothes. The flaming orange walls mark the interiors and once you rummage through the clothes, you'll be surprised to find that whether it's dressy, eveing wear or plain simple casuals, are all afforably priced with nothing marked above Rs.1500.
Currently, Pysche stocks clothes for women only and concentrates on western wear. Basics like jeans and t-shirts to feminine dresses, blouses and skirts all line the racks here. In short, right from the `casual chic' look to the `sexy diva,' you can source all your outfits here. To complete the look, there are trinkets, comfortable shoes and handbags, so no more running around to match your handbags to your shoes. The smart stilettoes and flats are priced below Rs. 600. The clothes at Psyche are all handpicked and are sourced fromplaces like China, Hong Kong and Thailand.A men's section for the store is being planned as well.
What : Psyche
Where : Jade Arcade,
M.G Road
When: 11am to 8pm
Phone : 98490-48869
RENUKA VIJAY KUMAR
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