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Blogging for a change
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Shrenik Rao uses blog significantly
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India can phase out lots of issues through blogging
MAKING A POINT Shrenik thinks people should hold corporates and governments accountable PHOTO: SATISH. H
Blogging for development? This is what Shrenik N. Rao, editor of Dolsun Inc, has in mind. This UK-based Hyderabadi with a degree from London School of Economics (Media and Communications) is busy putting his classroom theories of `Role of Communication Technology in Development' into action with his new age platform that will go live in this part of the world in about two months. "We are encouraging people to blog, making them aware of the power of blogging. They can hold corporates and governments accountable," he observes.
It's not just about blogging but also about awareness on global issues from local perspective. "The whole point is to bring the local and global together as also decentralising communication - issues on road, electricity shortage. India can phase out lots of issues through blogging. There are so many issues which need attention as much as the languages here. It's when you look at your own culture from a different geological area that you become aware of them. Blogging just needs to take off in India. It's about helping people empower themselves," he says.
About the future of traditional media in the face of weblogs, "the same question was raised when television and radio arrived. Each medium will complement the other. There is a huge potential of merging Internet with broadcasting now that CAS has opened up," he says.
Plans ahead include an English news channel for four southern states, taking off from his experiences as a vice president of a news channel before the LSE calling. For the moment, an adventure buff, he plans to go on a hot balloon trip across Africa to spread AIDS awareness.
SYEDA FARIDA
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Metro Plus
Bangalore
Chennai
Coimbatore
Delhi
Hyderabad
Kochi
Madurai
Mangalore
Pondicherry
Tiruchirapalli
Thiruvananthapuram
Vijayawada
Visakhapatnam
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