All set to sail
With competition running high, the end of the year would see lot more tele-serials
A scene from "Kareena Kareena".
THE ENTERTAINMENT channels' struggle to flaunt favourable ratings is so neck and neck that newness floats up to be the only mantra. Come out with something new. Add novelty to the old. The channels are forever at work. Like a snake charmer. Trying to attract.
This October to December phase too is not any different. Be it Star Plus, Zee TV, Sahara or Sony, the wheel is on the roll and a set of new crop is ready for sale and consumption.
After adding `newness' to its huge gamut of programmes recently, by including K Street Pali Hill for late night male TV viewers, Star Plus is now planning to bring in six more new shows by December. The beginning is with Hello Dolly at 7.30 p.m. on October 25. Aiming at the young crowd, it will be a Monday to Thursday run. Next in line are the revamped Khullja Sim Sim replacing Aman Verma with TV actor Hussain as its anchor and Kal Chakra marking Nausheen Ali Sardar's return to small screen after she left Kkusum on Sony TV. Both the shows are lined up for November release. Kal Chakra is a supernatural thriller and in all likelihood, would be pitted against Sony TV's Devi on Fridays.
Also on the pot are a Balaji Telefilm serial by the name of Kul. In all likelihood, it would be a daily soap. Now that Balaji's Kasauti Zindagi Kay on Star Plus would soon embark on a 20-year leap, the channel no doubt wants to keep something new and fresh ready to keep the crowd engaged.
Again, perhaps to doubly fight out Devi, Star Plus would soon roll out Saarkhi, a mythological show mixing in a bit of modern-day characters. Of course, to attract female audience. Yet another serial slotted for quick release is Milli. Like Hello Dolly, it would also be to exert a pull on the younger generation.
Says Star Plus Content Head Deepak Segal, "Till December, we have many things in the pipeline. We have already promised our viewers that we shall give them something new every month."
Zee TV too is in tune. And on the roll are two new serials - Kareena Kareena and Kabhi Haan Kabhi Naa. Both of them are light entertainment material.While Kareena Kareena is about a girl wanting to make her life roll in Mumbai and not fall to an arranged marriage in Chandigarh, Kabhi Haan... is a story about three young men, each with a distinctly different take on life, love and relationships. Something on the lines of the hit film Dil Chahta Hai.
Zee TV Business Head Ashish Kaul says the former would hit the tube on October 18 at 9.30 p.m.and the latter could be watched from October 25 at 9.30 p.m.
Sony TV too is at work. After strengthening its Friday churn-out, they are banking heavily on Indian Idols. Produced by Delhi-based Miditech, it would soon join the bandwagon.
Also on the table for discussion is to power pack its afternoon slot, now ruled by Star Plus. Having a tie-up with SAB TV, Sony has plans to market its products.
And with Sahara Manoranjan turning Sahara One now, it would see a complete revamp before the years turns. In clear words, it is shedding all the heavyweights to accommodate lighter stuff.
SANGEETA BAROOAH PISHAROTY
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