Men who matter: C.V. Atchut Rao
The adage 'Early bird catches the worm' is like Bible to him. Whatever he has achieved on his own till date is mainly due to his belief in that saying.
Meet C.V. Atchut Rao, managing director of CVSV Agritech and Exim Limited.
Born in Hyderabad and educated in Visakhapatnam, his bloodline runs into the royal family of Bobbili. After graduation in mechanical engineering from GITAM College of Engineering he took to the family business in Bobbili.
"I joined Gopal Krishna Jute Mills Limited as executive assistant to my father who was its managing director then." Today, apart from having his own export and import firm, he is the managing director of the mill.
Foraying into exports
"From the very beginning I wanted to do something that would have my signature. After some initial groundwork I decided to diversify into shipping and wanted to start a stevedoring firm in Visakhapatnam. But later I decided on ex-im business seeing the market conditions. Export of steel seemed to be an immediate and obvious choice with Visakhapatnam Steel Plant in the hinterland and with not many exporters in fray," says Mr. Atchut Rao.
He is not only a major exporter of steel to different countries but also plays a dominant role in the import of various equipment at Visakhaptnam Port. Apart from setting up an export firm he is into the construction of commercial complexes and has started a herbal and medicinal plantation on an experimental basis. "If the plantation clicks then I would go into it in a big way."
Besides being the senior vice-president of the Federation of AP Chambers of Commerce and Industry, he is a trustee on the board of Visakhapatnam Port Trust and chairman of Waltair Round Table-92. He is a former member of the Central Excise Regional Advisory Committee, the Telecom Advisory Committee of AP and the Divisional Railway Users Consultative Committee of SE Railway.
To promote education among the poor in Bobbili, he founded a junior college in the name of his mother, Chelikani Vijayakumari. "The idea is to impart quality education to the less fortunate ones in my home town. We propose to make it a degree college in due course."
"This city has not grown as expected. It has a few basic infrastructure problems like air and rail connectivity. Both areas have been neglected over the years. Tourism also has not picked up on par with its potential. But in the coming five to ten years, it is bound to grow," avers Mr. Atchut Rao.
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