YOU ARE this major fan of Amitabh Bachchan, the icon of Bollywood. And you are really thrilled with his life-size statue in Tassaud museum, London. Here is another opportunity for you to feel elated. And, Eveready provides you that chance to feel delighted.
The company, Eveready Industries India Limited, thought of a unique way to felicitate its brand ambassador on his birthday this year (October 11) - through the Eveready Card Yatra. The yatra will involve the company's 6,00,000 business partners in the making of a two-kilometres-long birthday card. For this 2,000 scrolls carrying good wishes of Eveready partners from all over the country will be used.
"This," according to Deepak Khaitan, executive vice-chairman and MD, EIIL, is a befitting tribute from our company to India's superstar."
The Big B has been the company's brand ambassador since April this year.
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