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Tuesday, Apr 27, 2004

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It's surprises galore

Apart from a rustic ambience, there's a lot to make shopping at Pothys an enjoyable experience

HOLIDAYS, CAMPS and crash courses apart, summer is also a season for new trends. And this year, Pothys is all set to make shopping a memorable experience for Chennai-ites with its `April-May Dhool' summer festival.

This is the second year that Pothys is trying to give customers a taste of rural Tamil Nadu. The shop has innovative exhibits to keep customers entertained as they go about shopping from floor to floor of the five-tiered complex.

Says Ramesh, managing director, Pothys, "We wanted to make shopping a relaxing and fun-filled experience for customers. Shopping is usually a serious business for most people as they are anxious to buy the best without straining their purses. Hence, purchasing clothes for Deepavali, Pongal, Christmas and special occasions is invariably a tiresome and worrisome affair. It is only during summer that people shop just to unwind."

As you enter the shop, apart from the two huge thalayatti bommai, a 12-feet kattakkal man in glittering attire welcomes you. Get past him and one can spot traditional silk weavers and mayilattam dancers.

`Manvasanai' being the theme for the year, each floor at Pothys has some attraction or the other that centres round this theme. "The activities have been designed keeping in mind the trend for summer. April-May is usually considered a lean period for the textile business, because people prefer to spend summer on the beach rather than visit a textile showroom. We are trying to change this and make them visit our shop through innovative ways," adds Ramesh.

You can peep into a bioscope and watch a film or two, or find out what fortune has in store for you through numerology, computer astrology, palmistry or the traditional kilijosiyam.

Photographs of Chennai as it looked a century ago and those of village scenes and rural festivals such as jallikattu and poikaal kuthirai adorn the walls of the shop.

The other attractions are free mehendi, bangles and jasmine flowers, especially for women customers. You can try your hand at the potter's wheel or watch women weave trendy bags with palm fibre.

If you are too tired or do not want to get adventurous, then choose from the various beverages that are on offer and relax. As a token of appreciation, Pothys is giving away Tirunelveli `iruttukadai' halwa to every visitor. Although there are no discounts on purchases, Pothys hopes to draw crowds with these novel methods. `April-May Dhool' is on till the end of May.


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