Pakistani designer Maria Amer Hussain launches Jamevar, a semi-formal, formal and trousseau collection
HAUTE, HIP and chic, Pakistani couture, most women will agree, is one to die for. Well, there are several factors that go into crafting the look, choice of fabrics such as voile, bright prints and of course the styling.
"Giving right fittings and cuts brings about the sleek look. Straight kurtas are preferred with emphasis on chaaks or slits and sleeves. Plus, you have stylish necklines. Also, the kurtas are of varied lengths depending on what you are teaming it with. For instance a long kurta goes well with a salwar and a shorter length with a pant. Even the salwars come in various styles such as gherewali pleated salwar, dhoti or with long painchey or bells. Mostly the kurta is kept very simple, with heavy salwars and dupattas since women love to accessorise themselves with plenty of jewellery there," says Pakistani designer Maria Amer Hussain from Honarkada Institute of Fashion Technology, Islamabad, launching her Jamevar label at the store by the same name here last week.
Jamevar, from the coveted fabric, translated beautiful cloth, is a refreshing line in chiffons, linens, cottons, georgettes and crushed crepes sourced from two countries, featuring semi formal and formal pręt salwar kameez lines, saris and ghagras and more in the trousseau collection. "Couture is similar in both the countries. In Pakistan salwar kameez is for casual and churidar for formal wear. In India, the former is predominantly opted as work wear. Thus I have designed the lines keeping this in mind," she says.
Thus one finds smart salwar kameez in straight fits in mostly voiles and cottons teamed with jute linen woven dupattas ideal for work wear in Hyderabadi summers. For the soirees, the options include printed short kurta, pant and stole ensemble in synthetic georgettes and crepes embellished with square sequins in self and only as borders.
"Simplicity makes a person beautiful," says Maria that is reflected in the elegant motifs featuring moti taaka and tar kashi on pastel saris and kurtas.
Like the Indian kantha stitch, kasuti work, gota patti, kasab and maal ka kaam, Pakistan is well known for its hand embroidery or haat ka kaam from various provinces, such as Karachi ki zardosi, Pindi ka gotey ka kaam, Multani taakey and the popular Benazir taaka that Maria uses in the trousseau collection in crushed crepes and nets, again in matte hues that draw attention to the hand embroidery.
Apart from the pręt lines, the store also retails unstitched sets made to order. Maria plans to bring out new lines based on the season's trends in coming months. While here have a look at the kalamkari kurtas from Preeti Sanghani. "We will also showcase other known designers at the store," says Mushtaq Baig of Jamevar.
The store also retails chic leather bags from Jane Shilton of London. Here is truly a store that cuts across boundaries for one. Jamevar (# 6-3-249/4, 1st Avenue, below Fusion 9, Road No.1, Banjara Hills) can be reached on Tel: 23399445.
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