IN THE race between fancy food giants to offer something new and stay ahead of the competition, the consumer seems to be the ultimate gainer - at least as far as variety goes. Here comes another new product: `Baked Subs', from the restaurant chain, Pizza Corner. These Subs were introduced recently in all the delivery and express outlets of Pizza Corner in India.
Baked subs are 8-inch breads that are lighter than a pizza and meant as a snack or an appetiser before the meal. The subs are also good for travellers .
"We have used the word "Sub" from submarine sandwich for our new product," says Tarandeep, Senior Manager, Marketing. The baked subs are available from Rs.50 onwards, in vegetarian and non-vegetarian varieties like spicy paneer, chicken tikka, grilled chicken and cheese.
Pizza Corner is also running a programme called Food for Good, in which a part of the earnings from every pizza sold is donated to benefit lesser-privileged children.
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