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A professor of professors

K.V. Sivayya

Loyalty is the function of future expectations; Colour and shape of feathers weigh more than the meat; Circumstances measure the man; Insure against evil spirits; Hardware is politics - software is research and teaching; Access to power is perishable; Expansion in the number of academic departments of the university through cell division resulted in loss of integrated inter-disciplinary thinking; Distance education is becoming the milch cow; We have to keep a keen eye on monitoring uncontrollable factors.Make any of these statements before Andhra University people; they will imstantly recall that these are some of the quotable quotes of Kolla Venkata Sivayya, who initiated the era of expansion in commerce and management education in AU after chairing its Department of Commerce and Management Studies for over 15 years.Described as 'Junior Joeldean' those days and affectionately called 'professor of professors', Prof. Sivayya was also the Chairman of the Faculty of Commerce and the chief of the post-graduate board of studies. With vision and foresight, he steered business education with courses in commerce and management studies at PG level, inspiring the affiliated colleges also to expand commerce education likewise. He was instrumental in starting the M.Com. course in some affiliated colleges.Born on September 4, 1926, the year in which AU was founded, he took his B.Com. degree in 1947 with distinction. After a brief stint in the Revenue Department and retailing drugs in Nellore, he moved to the US where he did his MBA from Bradley University and earned his doctorate from Illinois Institute of Technology, Chicago. At the invitation of the then Vice-Chancellor, V.S. Krishna, Dr. Sivayya joined AU as a lecturer in 1958. His devoted and scholarly work soon came to be recognised in the faculty and the university promoted him as reader in 1961 and professor in 1965.Research leading to Ph.D. gained momentum when he encouraged all his colleagues who were his direct students at PG level. He believed and impressed on his colleagues that teaching could be effective only with Ph.D. orientation. He strongly felt that teaching and research are complementary. Almost all of his students who joined the faculty obtained Ph.D. under his able guidance. He rightly recognised the merit in his colleagues and gave them the pat by selecting them for higher positions not bothering about the age factor.Today the first three senior-most professors on the campus were his direct students. Incidentally, the directors of three popular management schools in Visakhapatnam, who have taken up these positions after their retirement from AU, were his students.Prof. Sivayya used to encourage even the non-teaching staff to improve their academic qualifications and give them a chance to become teachers purely on merit. Many such non-teaching staffers today are now in the teaching profession and one of them is currently the Head of the Department of Commerce and Management Studies. His eminence as an academician and administrator is the culmination of a saga of dauntless will, tireless energy, single-minded devotion and ceaseless striving. Notwithstanding the modest beginnings he came from, and the heavy odds he had to face, he scaled greater heights by dint of sheer hard work, sagacity and perseverance. In the process of his own steady growth, he inspired and helped a number of persons - students, subordinates and colleagues - who came in contact with him.His record of accomplishments - as a teacher, mentor, researcher, educationist and administrator, evident from a long and distinguished career as professor; the numerous research projects in varied fields undertaken, guided and completed; the legion of assignments done and positions held with distinction; and the wide and crowded canvas of academic activity - is too large and too well known to need chronicling.He had also served AU in various positions including deputy warden of campus college hostels, UGC Coordinator, Dean of Students Affairs, founder-Director of the School of Correspondence Courses, Senate, Academic Council and Syndicate member, principal of the AU Colleges of Arts, Commerce and Law, etc. He was also president of the AU Teachers Association and the AU Alumni Association. Whatever the position, he strove for quality, orderliness and excellence.Another great contribution of Dr. Sivayya as the Indian Commerce Association president was to get commerce subjects included in the Civil Services examination.An institution builder, he founded Dr.L. Bullayya College. The present AU School of Distance Education is his brain child and was started much before people in higher education thought of the open university system either at the Central or the State level.He is the recipient of many an award and honour at home and abroad. To name a few, he was initiated into ''Sigma Tota Epsilon Honorary Management Fraternity'' at the Illinois Institute of Technology, 'Alpha Mu Alpha' and National Marketing Honorary Membership of the US.At present he is engaged in directing Dr.N.S. Kolla School of Business, set up for imparting qualitative business education in the 'City of Destiny'. It has been recognised by AICTE. He has empanelled his well wishers, ex-students and ex-executives like G. Pardhasarathi, K. Parvathi Kumar, Ummareddy Venkateswarlu and V. Rokkam as the honorary faculty.At 77, Dr. Sivayya works like a young man of 37. Education, especially business education, is his life breath. AU is his heart. Dr.N.S.K. School of Business is his pet child.


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