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A web of colours

A children's painting competition, held recently in the city, was a riot of colours

THE SOUNDS that emerged from the attractive blue and green showrooms were not just of ring tones and SMS beeps. On Sunday, Reliance Web World kiosks all over Kerala were inundated with the clatter and resonance of a different kind. Those who herded into its glitzy zones weren't looking for new mobile connections nor were they leaning over the counters to get their previous bills. The age-group in fact was startling; six, seven and eight year-olds smartly turned out in their Sunday best, with their mothers as chaperones. They were here to participate in a painting competition, organised by Reliance Kerala as a gesture to tiny tots on Children's Day. As dull telephone exchanges give way to exciting, happening places Corporate India takes charge. The idea belongs to John John, the circle head of operations who says, "Reliance is associated with joy of technology, of speed and of saving. It was time we added the word colour." His team put together the initiative and called on schools in their respective geographical locations. So overwhelming was the response that staff had to restrict the entry as 1,500 sq feet of space was hardly enough to accommodate more than 35 children with all the painting paraphernalia. However the pilot store on M. G. Road with almost three times added area could seat a lot more. The competition was held in all the 5 showrooms across the city i.e. Kadavantara, Palarivattom, Aluva, Thoppumpady and MG Road. Children were required to bring their own painting kits and allotted about an hour to put their creative urges on paper. The theme of the morning was Nature. As the children painstakingly drew out trees, hills, rivers and huts, their mothers drew in the welcoming wafts of Mocha coffee from the showroom's sparkling new food and beverage section, formally called Java Green. The precinct also lodges the customer convenience cell where a large part of the business activity takes place. "Those who visit Java Green may not necessarily be our clients,"says Dixon Xavier, Area Sales Manager of Reliance, Kadavantara. From biscotti to espresso there's enough variety in their coffees to choose from, besides the nachos and dips. The hour is up and children troop out to join their moms. Their faces light up as they are handed a neat looking packet, an assured gift from Paico, the bookshop that has sponsored this part of the programme. Meeta, whose eight-year-old daughter took part says, "It's a great place for children to interact with one another and develop new ideas." Neha. M. George who doesn't miss a single opportunity to take her daughter to painting competitions says, "It was good of Reliance to arrange this." Dibin Shiv Das, a seven year old who recently won Rs 1 lakh cash award in painting, promoted by Hindustan Lever, created ripples with his canvas.

It was a delightful morning for children as parents looked forward to more such programmes in the future.


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