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Dream merchant

Ad guru Shashanka Ghosh turns director with `Waisa Bhi Hota Hai - II'

CHARTERED ACCOUNTANCY is a course meant for morons whose wives have eloped with their best friends is what Shashanka Ghosh concluded, two months after joining C.A.

Management studies in Jodhpur University appeared more sane, but were soon given up when he realised MBAs had to wear ties on job.

Highly unpredictable, this toffee-nosed 30-second dream-merchant could well ruffle up a few hairs with his creative (at times, caustic) wisecracks.

Shashanka Ghosh is proud of all that. Making his debut as a director with Waisa Bhi Hota Hai - Part II - the ad-man, who quenched Pepsi's thirst for increased profits with Yehi hai right choice baby, is not very expectant about results. "Not that I am a pessimist, but no man is a architect of his own destiny," he quips.

"Bollywood is a fantastically sensitive industry, impossible to predict. WBHH is a routine Bollywood formula, and has all the time-pass masala ingredients that compose a popular film. But it also gives a dose of reality, which is one prime want of a cine-goer."

Ghosh is unapologetic when he says he lifted it from nine other stories. "I was deeply influenced by Bollywood, Hollywood and Japanese movies before I decided to direct. My story lent itself to be a film."

"I don't know whether I would direct another movie, but there is a book on my mind. And that had also been one of my early ambitions in life."

For a person who's essayed many roles and dabbled in leather exports, client-service, marketing, copy writing, advertisement, music and now, direction - to author a book is not any remote enterprise.

A peek inside Shashanka Ghosh's creative cap revealed - in addition to Pepsi, he worked on Boost's Secret of energy, and a couple of other bigtime ones. As the creative force behind the launch of MTV and Channel [V], he also helped creating icons like, Udham Singh and Quick Gun Murugan.

"My ads and concepts were awarded in every contest they entered," he prides. For eight years, Ghosh served as creative director/general manager, Channel [V].

"I ran away because I was bored with 30/60-seconders. It was consuming me. WBHH was a result of my boredom with the tube. A different matter that I was curiosity-indulgent too." In the meantime, Ghosh sold the idea to Worldspace that India could be a potential market and our country witnessed one of the first satellite-radio invasions. For someone, who can just spin a story and find buyers, a storybook is the next implicit possibility.

Ghosh now lives in Bangalore with his wife, two sons and two dogs.


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