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It's coronation time...

Naina Balsaver... dressing up Delhi.

WANT TO take a dekko at exquisite crafted jewellery? No. But you might have second thoughts after coming to know that the former Miss India, television actress, a budding politician and now jewellery designer, Naina Balsaver Ahmad has been chosen as the brand ambassadress of the Swarn Sambandh exhibition on jewellery at New Delhi's The Grand between August 8th and 11th.

Naina, who shone on the small screen with the soap opera, "Manzil", received a drubbing after contesting elections against N.D.Tiwari from the Naini Tal constituency and makes news by campaigning with her politician hubby, Dumpy Ahmed, was the unanimous choice for ambassadress. Naina, who has been in the jewellery business for the last five years, will also be one of the participants.

Where is her head office? Naina, who shuttles between Mumbai and Delhi, says "My head office is in my head." Her brand name obviously goes by her nomenclature.

Was it to do with the fact that she was a name to be reckoned with in this highly specialised field of jewellery designing or due to the fact that you are a well-known figure? Taking time from her busy schedule at her jewellery and clothes store, N and M at the Capital's Carriappa Marg in Sainik Farm, she says without blinking an eyelid, "Maybe for luck. A woman epitomises Lakshmi. Maybe due to the fact that many women editors know me and would like to see my work."

Is this exhibition for the upper crust of our society? Says she, "No certainly not. It is true that this exhibition was first held in satellite towns like Ludhiana. But it has also taken place in cosmopolitan cities like Mumbai, where I couldn't participate, as there was a death in my family. Not just the bigwigs in media but also the teeming middle-class will be coming. Some of my jewellery will start between Rs.1500 and 2000." Taking a break, she says, "I believe in the mantra of spending. You have to spend more to make the economy grow. However I don't want customers to borrow money to buy my jewellery."

About her collection, Naina says that she wouldn't be giving a contemporary style. "The styling will be traditional. There will be an element of classical and Western. Some influences of South would be visible. Inspiration has been taken from the designing pattern done during the reign of Moghuls. There would be lots of bracelets, rings and necklaces. There will be fusion of old pendants with modern necklaces."

Capital's leading jewellers like Gokuldas, Mumbai's famous jewellers like Zaveri and Kolkata's Dewanson would be participating.


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