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Different tactic
DIRECTO TO THEATRS: Teja.
DIRECTOR TEJA appears to have a penchant for creating ripples in the industry. He is in the limelight once again with his latest venture Nijam. He is believed to have rejected lucrative offers from buyers for distributing the film and instead has offered it directly to theatre owners. Nijam, which is likely to be released by the end of this month, is being touted as the next big hit from Teja. Hero Maheshbabu is believed to have given a stellar performance and with the success of Okkadu expectations are running high. Against this backdrop it is surprising that Teja instead of making a neat table profit by offering the film to distributors has gone to the theatres. He is believed to have held discussions with the theatre owners and has accepted advances too from them. Besides, he has also roped in Maheshbabu fans associations to help him check piracy of the film, which is expected to be released in hundreds of theatres State wide. To top it all he is also believed to have assured the theatre owners of returns.
G. MANJULA KUMAR
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