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Bridal collection, bridal season...
THE RETAIL store K's Mall - situated at New Delhi's Karol Bagh - had a bridal show, titled, `Mangalam', this past week. In collaboration with hair stylist, Javed Habib, the one-hour show presented bridal trousseau, bridal make-up and bridal hair-do.
Instead of the ubiquitous wooden rostrum, the models walked on the floor covered with roses. Gently crushing roses with their stilettos, they displayed their histrionic talents as a story of a young princess in search of her prince charming was meticulously crafted. Models came with cascading hair, which was a departure from the conventional hair-dos. It failed, however to convey independence or women's emancipation.
The second round commenced with bridal saris in a mix of pinks and deep maroons with blouses in stylish cuts and styles. Then came the archetypal salwar suits. Exuding sensuality and feminity, zari and resham works were done on the suits, which sparkled in the television lights.
The lehenga round showcased the classic apparel for the bride. The deep reds and maroons - textured with zardozi, kundan and zari - looked a bit gaudy.
If the customers want lehengas designed according to taste, it can be done. This was disclosed by marketing manager, Ashima Agarwal. She said,
"If customers want saris with heavy embroidered work or little embroidered work, all they have to do is to tell us. Even the hair styling can be arranged according to their choice. Zardozi with sequel work can be done." She informs that even ari work - which entails threads embedded in the fabric with flowers and leaves - can be done. Customers can even choose fabrics like georgette, crepe, crushed silk, organza, net and brocade.
Designer Monica said, "Lots of clients ask for lehengas, sherwanis and saris that have been worn by their favourite film stars."
Javed Habib's cheeky comment was: "No groom would like to start off his married life by opening the bulky jooda, taking out bob pins, of his bride.
Therefore, we have brides with open hair, which portray freedom."
For men there are flashy, resplendent embroidered shirts with transparent fabric. Monica claims to have given a design pattern reminiscent of the Moghul era.
MADHUR TANKHA
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