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The complete store
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Be: is the new store in town bringing pręt lines for men and women from noted labels across the country.
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DESIGNER LABELS stand apart for the sheer fabrics, the tones and textures, detailing and the cuts that make the garment perfect.
And the ensemble is season specific. Due to this designer wear, especially the ready-to-wear pręt lines are gaining popularity in the country.
Apart from retailing in a few up-market boutiques and displaying at infrequent limited-days exhibitions, the designers do not get to reach their client base. In such a scenario Be:, a division of Raymond Limited stocking designer pręt-a-porter clothing has been a welcome idea.
"This is a great boon for us designers, as we no longer have to grapple with issues like branding, retailing and distribution. With the help of a corporate like Raymond, we are able to overcome such bottlenecks and together synergise our efforts towards giving the best to our customers," says designer Rohit Bal, whose lines are displayed at Be:, the new shopping destination for pręt lines in twin cities.
The other designers whose collection is available here are Priyadarshini Rao, Savio Jon, Rajesh Pratap, Raghavendra Rathod, Vidhi Singhania, Krishna Mehta and others apart from the in-house brand Be:.
The store opens with the Spring Summer 2003 Collection and the theme is an apt `Colour is Energy', where the linens, cottons, georgette and denims wear a fresh look.
The collection, a mix of formal and party wear, comprises salwar kameez sets, kurtas for men, tops, trousers, capri and skirts for girls besides accessories such as shoes, belts, earrings and more.
"We are catering primarily to the 18-35 age group - stocking ethnic andcasual wear and fashion accessories. Some of the popular buys by far have been the men's kurta," says Aishwarya Singh, store manager Be:.
The men's wear presents kurtas in jade, grey and olive from a host of designers.
Rajesh Pratap's collection of white kurtas in cotton is characterised by micro pin tucks.
Check out the multi-coloured crushed shirts, apt for the season. Kurtas for men by Priyadarshini Rao are defined by clean lines and cuts.
And for chic shirts (Rs. 1,195) in ivory showcasing interlocking stitches for detailing, check out the styles by the Goa-based designer Savio Jon. Rohit Bal brings Balance, the first and only pręt-a-porter label for women.
His salwar kameez collection in muslin is apt for soirees— a sky blue short kurta with subtle embroidery in blue paired with a dupatta with silver zari and priced at Rs. 4,695.
Vidhi Singhania's offering is kota in a wide colour palate. Relaxed and contemporary, Krishna Mehta's ensembles K2 are in hues of yellow and pink with coloured sequins or a black kurta with sequins in burnt copper and silver with elaborate detailing for the sleeves.
The in-house brand also presents hip tops in printed georgettes (Rs. 895) with coloured sequins. Magnetic Rag, a complete party collection for girls by Gauri and Nainika Karan, comprises the black cocktail dress and a hip yellow top for the summer bashes.
Executive shirts in black and red options with emphasis on sleeves and collars is a chic design from Raghavendra Rathod Raghavendra Rathore also presents elegant short tops for the Inde' Pret collection with emphasis on the silhouette embellished by patchwork.
While those from Priyadarshini Rao (Rs.1,295) are characterised by laces for the aesthetic appeal.
Kurtas from Rajesh Pratap featuring block prints and the crinkled option and those with sequins and thread work (Rs. 1,100) from Priyadarshini Rao are apt with trousers.
There are denim skirts with asymmetrical hemlines, bell skirts, low-waist trousers and capris and a few knits and halterneck tops.
Sequin earrings from Beaditi, slim sequin belts to go with the hipsters, footwear in denims, leather and net with detailing from Rinaldi for Be: are some of the accessories that can be co-ordinated with the clothes.
Have a look at the pręt range at Be: located at G/2, ground floor, G.S. Mall (next to Amrutha Mall on the Raj Bhavan road), Somajiguda.
SYEDA FARIDA
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