Fun and a fair deal
A rustic ambience, folk dances, fortune telling, mehendi and more... make the April-May Dhool festival, which is on at Pothys, an enjoyable experience for shoppers.
CAMPS AND crash courses do not make a summer holiday. Apart from shopping for school uniforms for the next academic year, summer is a season for new trends. And this year, Pothys is all set make shopping a memorable experience for Chennai-ites, with its `April-May Dhool' summer festival.
The shop has innovative exhibits that are aimed at providing entertainment to customers as they go shopping from floor to floor of the five-tiered complex.
Says Ramesh, managing director of Pothys, "We wanted to make shopping a relaxing and fun-filled experience for our customers. Shopping is usually a serious business for most customers as they are anxious to buy the best without straining their purses too much at the same time. Hence, purchasing clothes for Deepavali, Pongal, Christmas and special occasions is invariably a tiresome affair, and not without worrisome moments. It is only during summer that people shop just to unwind."
"April May Dhool", is an attempt to make the visit memorable for our customers. Each floor at Pothys has an attraction. "A majority of our customers belong to the middle-class or upper middle class sections, so activities have been planned keeping this in mind," adds Ramesh.
You can peep into a bioscope and watch a film or two or find out what Fortune has in store for you through numerology, computer astrology or the traditional kilijosiyam. The shop also has photographs of Chennai as it looked a century ago and displays of rural festivals such as jallikattu, poikaal kuthirai.
The other attractions are free mehendi, bangles and jasmine flowers, especially to woo women customers. You can also have a pencil sketch drawn of yourself, while your friend or relative is shopping. Or, you can try a hand at the potter's wheel.
If you are too tired or do not want to get adventurous then relax with the beverages that are on offer. Although there are no discounts on purchases, Pothys hopes to draw crowds with these novel attractions. The April-May Dhool festival is on till the end of May.
Send this article to Friends by