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Trendy Tees

Trendy, cool and snug, the Swiss T-shirt brand Switcher is a hit with twin cities' shoppers.

WIDE RANGE: The apparel passes through stringent quality tests.

BASIC TEES are the must haves in the western wardrobe and the trend is `in' among the twin cities' folks as well. T-shirts are ideal for walking into the neighbourhood coffee shop and to the college as well, with some eye-catching graffiti to cheer up the day. Who would know the heart of a student better than Robin Cornelius, a student of economics at the University of Lausanne who applied commerce to the creativity in him and established a T-shirt brand that offered the youth a new way of dressing and looking - Switcher, the leading brand of T-shirts and sweatshirts in Switzerland, supplied to 450 points of sale that includes fashion boutiques, sports shops and other select supermarkets.

The collection is designed based on fashion trends and colours, enhanced periodically with new references. And the good news is that they are available in the twin cities. The USP of the hip range, which presents a mix of basic and fashion colours, is comfort— fabric and feel, easy upkeep with skin friendly Azo-free dyes and colours that don't fade. "They are tested for dyes, and offer value for money for that quality and price," says Kishore Chukkala of Chukkala Clothing, the Switcher franchisee at Hi-Tec city. It is the family price policy for a quality that has made people switch to Switcher.

"The basic tees are popular," he says of the Hi Tec City Phase I and II corporates. The brand supplies to corporate houses such as Bridgestone, Mercedez Benz and Nestle apart from retailing.

PRIMARY COLOURS: The collection is designed based on fashion trends.

For men, the range presents basic Tees in full, half and sleeveless options with different variants in neck— round, V and boat in orange, blue, yellow and white in sizes small, medium, large and extra large for Rs. 195. The graffiti range presents interesting one-liners such as `Save milk, Drink beer'. Switcher for girls has T-shirts, tops and khaki skirts in small, medium, large and extra large size options. The colourful kids wear presents embroidered and rubber prints for 2-12 year olds in T-shirts, skirts, shorts and pants.

And for the sports enthusiasts, the brand offers track pants and shorts in white, black, grey and blue. The winter wear showcases hooded tops and boat necks in pink and peach for girls with sweaters in coffee, grey and other winter hues for men.

For the summers check out the caps (Rs. 195). Also the new Switcher franchisee Corals at Liberty X Roads has tracks for children, goggles for men in black and gunmetal priced at Rs.1,000.

ALL TIME WEAR: For college or to chill out at home.

The brand thus has a wide collection in terms of age groups and styles apart from standing for quality (subjected to the Swiss Institute of textile Testing (Zurich) Testex standards, the fabrics are guaranteed by Eco-Tex 100 standard which complies with ISO 9001(1997)), environmental and social standards.

With a friendly yellow whale as the logo, Switcher works for several community causes supporting various social projects in the vicinity of its manufacturing unit worldwide.

The Switcher school, free water supply and clinic are well known in Tirupur, where the manufacturing unit is situated. For the buys check out the Switcher franchisees in the twin cities Chukkala Clothing (23110066), Hi-Tec City, Madhapur Corals (23222800) Liberty X Roads.


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