High-end fabrics from Italy
A blend of style and comfort.
PER MOLTI la qualità è un parola Per noi è una promessa Mantenuta con la scelta del cashmere migliore. (That would translate to: Quality is just a word for many people. For us it is a promise. A promise kept with the selection of the best cashmere). This is the formal Italian mission statement of Zegna Baruffa Lane Borgosesia, world leader in wool and cashmere. Well, you do not have to pick up a cashmere on your annual vacation abroad, you can now buy it in your own City.
The Classic Collection from the Wills Lifestyle store unveiled in November 2002 by ITC Ltd. smacks of a distinct European touch. It is an eclectic collection of formal wear for the new age corporate and it includes the ultimate style statement in wool the cashmere.
The launch of yet another formal range for men and women is a reflection of the rapidly expanding market, a consequence of the opening up of our economy. ITC has launched its formal wear collection to be retailed at select outlets all over the nation. The company is targeting the nation's corporate sector executives both men and women.
Housed in a two-level building in Bangalore's shopping "mecca" Brigade Road, the boutique attracts discerning Indian clientele who are looking for quality and are ready to pay for it. The tremendous initial response and the fact that the store assistants were busy ordering fresh stock as I browsed through the shelves, is an indicator of the escalating demand.
This is not the group's first flirtation with garments. The Wills Sport Collection was formally launched during the summer in 2000 in New Delhi. The collection offers relaxed casual wear for men and women, and the range is available at its outlets all over the country. It includes shirts, skirts, blouses, capris, t-shirts, sweaters, and leather jackets among others.
The success of its range of formal wear in the City can be attributed to the fact that it is the nation's IT capital. Corporate executives travel abroad on a regular basis and many IT companies send their employees abroad for training, the need is only growing with each passing day. It is not rare for the members of the store to receive requests from corporates for assistance. Clients come to the store and tell them about an upcoming seminar abroad and the team helps them choose the right colours, fit, and sometimes help create a brand new look.
The store offers the French Cuff Dress Shirt for men with a cutaway collar and Mother of Pearl Buttons has the cotton fabric coming all the way from Thomas Mason, England. This design includes chic French cuffs as well. For the Herringbone Dress Trouser, the fabric has travelled from Drummond, England. With a herringbone texture and double pleats that will aid mobility, this pair of trousers can be worn all through the year.
For women, there is the handcrafted shirt, with gathered sleeves and an interplay of sleek lines and flattering silhouettes. The fabric for the shirt is sourced from Albini, Italy. As for the Slim Line Trousers for women, it is a case of traditional grace meeting contemporary chic.
The internationally renowned "Shamir," brand of cashmere from Zegna Baruffa Lane Borgosesia from Italy for both men and women is the pièce de resistance. While it is the Royal Cashmere sweater for men, it is the mock neck for women with exquisite diamante yarn from Italy.
The trousers for women come in three styles and are available in the price range of Rs. 1,695 to Rs. 1,795. The shirts are priced between Rs. 1,495 and Rs. 1,695 and the cashmere sweater falls in the range of Rs. 1,495 to Rs. 1,595. As for the mens' line, the trousers are priced at Rs. 2,195 and Rs. 3,000, shirts from Rs. 1,595 to Rs. 3,000. The cashmere comes in the range of Rs. 2,095 to Rs. 6,000. The Wills Lifestyle Store can be contacted on 5582788/5321940.
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