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Name to reckon with

Looks like the new store `Shatansh' lives up to its name going by the creative designs and innovative fabrics showcased in abundance.

LIKE IN the past, several collections have come from Kamal and his in-house designers who put up their shows together. This time it is at his showroom `Shatansh unlimit fashion - an experience'. The new and trendy store which opened in Secunderabad at Hardy complex basement, M.G.Road has a collection which has an aesthetic look and creative skill.

A collection that is unpredictable. Most of the designers are from the National Institute of Fashion Technology (NIFT) who are culling out contemporary designs from the traditional looms of Mahbubnagar, Chirala and Pochampalli.

`Shatansh unlimit fashion - an experience' is perhaps the only store that allows beginners to have racks alongside well-known designer giants. Says Kamal, "My designers believe in the most important idiom and that is to avoid the comfort of predictability."

And this season while putting the style statement together, Kamal's designers have been more careful not to repeat themselves.

Designer Neelima Lal has created her own line. Her creations and collections are fresh. There is, for instance, a collection of fabrics, which can be draped as a sarong or a capri, inspired by the wrap skirt. The collection of brush-dyed kurtas have been inspired by the silhouette of the kaftan. Layers of georgette, dyed in shades of pastels have given a fossil-like feel to these fabrics, which appear very hep and trendy.

Embroidery on men's silhouette has always been Kamal's forte and he has created new weaves with a silvery touch, this time.

An elegant collection - the twills have a very French feel about them. These fabrics can be used to create party wear with their elegant look.

The other collection is that of Indo-chic elegance rendered through a silhouette in a polyster-georgette texture. When coupled with pants or Tibetian trousers, the tops are fabulous.

The palette used is deep. Neutrals, charcoal grey, black-white and navy are the other colours. The inspiration is rendered through prints that work around interesting placements.

The best is the collection inspired by the Mughal orchards. It is a vivacious collection of embroidered fabrics that can be designed as Angarkhas Chogas and kurtas. This collection can follow the long-flowing silhouette.

Indeed, Kamal at his new store `Shatansh' which means `cent-per-cent' has made a style statement that is free in spirit and in harmony with the soul. So catwalk into the realm of fashion that is in vogue here at `Shatansh'.


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