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Products aplenty

The three expos recently organised by the ZAK Trade Fairs and Exhibitions at the Chennai Trade Centre received an overwhelming response from the public. A report.

IT WAS a three-in-one at the Chennai Trade Centre, Nandambakkam from February 27 to March 2, as the ZAK Trade Fairs and Exhibitions Pvt. Ltd., organised three expos simultaneously. The Zak Fabrics and Accessories Show 2003 received an impressive response from Chennai-ites. The range on display was wide — tapestries, taffeta, carpets-in-moquette, chintz and a variety of fabrics. Also displayed were a cup-moulding machine and a computerised embroidery machine.

The Zak Jewels and Watch Expo 2003 showcased over one lakh designs. The prices ranged from Rs. 200 to Rs. 2,00,000. The expo witnessed direct participation from designers, manufacturers and exporters of jewellery from Chennai, Jaipur, Hyderabad, Mumbai, Delhi and Kolkata.

The Zak International Trade Fair 2003 looked like a one-stop purchase destination. The products ranged from exotic suparis to a two-seater aircraft. There were daily lucky draws for visitors. Winners took away prizes such as refrigerators, televisions and washing machines.

Hero Motors displayed its newly-launched "Smart" bike, offering a free bike to a lucky draw winner, every day of the fair.

The man behind Zak Trade Fairs and Exhibitions is Sayeed Zakir Ahmed. This was his company's 102nd trade fair. Today, everything is coming up roses for Zakir; but he has been through the school of hard knocks.

The company started operation in 1994; and in 1997, things looked so bad that Zakir thought that the curtains should be brought down on the show.

"In 1998, I decided to turn the page and make one last attempt at success," says Zakir.

"And it was then that the tide turned." He sees all the losses in their right perspective. He calls them "my investment - in trade and good will".

Zakir's ambition is to turn Chennai into a city of trade fairs. Delhi style.


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