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Dream kitchen, pinching price...

OF LATE, the modular kitchen market has been burgeoning and a number of international players are investing to encash the growing demand. This past week, Faber HeatKraft Industries Limited in association with Italy's modular kitchen appliance company Scavolini, unveiled its exclusive Galleria at West Patel Nagar in New Delhi.

"A number of such Gallerias are being planned to be opened in major Indian cities," informs Pralhad Bhutada, Country Manager, Faber Spa of Italy. The Galleria displays eight different styles of kitchen and boasts of an LCD projector, with software installed in it to give customers complete information about the products.

The entire range of products is imported from Italy with customisation facility. There are a host of models customers one can choose from - Alis, Susan, Flo, Margot, Gala & Madison, Melville, Baltimora, Tess, Astra, Vega and Cometa. Faber- Scavolini claims to have the largest range of products in the country.

Says Pralhad, "Scavolini collection has diverse features like scratch proof, water repellent, impact resistant materials, wood and lacquered surfaces and conveniences of laminates, which are easy to clean, and are available in many colours". The brand targets the upper middle class, as one kitchen set ranges between Rs. 2, 00,000 to 5,00,000.

Doesn't he face the challenges posed by other players in the market, such as Veneta Cucine of Italy and Pogal Pole of Germany? Pralhad says, "We are here to stay, mainly due to two reasons. one, we have a wide range of models and two, our range of products along with the carcass - the internal structure - are imported from Italy. So, the quality aspect is never compromised, As it is, Scavolini is an ISO 9001 certified company". He further elaborates; "German style is also world standard, but they are three times costlier, whereas Indian firms such as Insta and Grace Kitchen, despite being cheaper, lag behind in quality".

"We already command over 50 per cent market share in the kitchen chimneys, cooking range and gas knobs in India, and we want to go for bulk market. For this we will vigorously market our products and talks are on for providing finance facility so that our product reaches maximum number of people," he adds.

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