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Bon Jovi `bounces' back !

Jon Bon Jovi's latest album "Bounce" has hit music stores across the country and the track "Everyday" is getting massive airplay on music channels.

BON JOVI is one of those all-time contemporary rock bands to carve a niche for itself thanks to the optimism and hope in its songs. This is also one of the very few bands that has cannily changed its style of music with changing trends and times, which is precisely why its latest album, "Bounce" is more `rocky' and loud compared to previous albums.

Bon Jovi has four members — Jon Bon Jovi does the vocals and is the guitarist. Born in New Jersey, U.S., in 1962, Frank (Jon) Bon Jovi has had a creditable solo music career with "Destination Anywhere" being his most popular work. In fact, he has also acted in a movie with the same name as well as in "The Leading Man" and "Moonlight and Valentino". Richie Sambora, who has a couple of solo albums to his credit as well, does the guitars for the band; while Dave Bryan plays the keyboards and Tico Torres is on the drums.

Way back in 1983, Jon got himself a job of running errands, fetching coffee and sweeping floors in one of New York's biggest recording houses, `The Power Station Recording Studios' at a salary of $50 a week. Apart from this job, all Jon would do was to gaze at the Who's Who of the Rock n' Roll scene of those times, but somewhere along the line, he began exploring the empty studios at odd hours of the night, and with help from some junior composers, he began making small demos and composing a few rough tracks. Soon afterwards, he made full-fledged demo albums and got some managers of Record labels to listen to them. One of the radio station managers was keen to play Jon's song, and "Runaway" hit the airwaves, and went on to break quite a few popularity records.

Jon became the only person who, without even having a record label to support him, gave a hit track. After "Runaway", everything happened very fast. David Bryan and Tico Torres joined the party and soon with one more member joining in, Bon Jovi began to wow rock music enthusiasts the world over.

After a hiatus of a few years, the band released its album, "Crush", last year, with "It's My Life" evoking some rave reviews, and topping the charts in India as well. "One Wild Night" was a live performance album, which was released next and included some of Bon Jovi's classic hits such as "You Give Love A Bad Name".

Right now, Jon Bon Jovi's latest album called "Bounce" (Universal Music; Rs.125) has hit music stores all over India, and the track, "Everyday" is getting massive airplay on the music channels.

If you are surprised with a title like "Bounce", Jon Bon Jovi explains, "Bounce could mean the action of a ball, or a kid jumping up and down, or it can address the enthusiasm of the band or even our country (the U.S.) in the face of adversity. It can mean anything to anything."

If that sounds impressive, just listen to the lead lines of the first single "Everyday". "I had enough of crying; Bleeding, sweating, dying; Hear me when I'm going to live my life, everyday; I'm going to touch the skies; Spread the wings and fly; I'm going to live my life, everyday."

"Three minutes of optimism" is how Jon Bon Jovi describes the group's style of music, and frankly, we cannot find a better definition than that.


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