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Wednesday, Aug 21, 2002

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Feel the difference

With a lot of innovative difference and tantalising fare up-its-sleeves, the newly come-up 36-Jubilee Hills is cashing in on increasing popularity.

PARTY ON: Exquisite brass murals adds to the ambience.

"A MARGINAL innovation can go a long way to chisel out your own niche, in this restaurant-infested city. In that minor difference lies the popularity of your joint," observes G. Praveen Rao, managing partner of the newly come-up swanky multi-cuisine eat-out, 36 Jubilee Hills.

And how does his restaurant, the newest addition to the array, claim its difference ?

"Go fishing!" he says. Sounds interesting and different, too. The next time you visit 36 Jubilee Hills, don't be surprised if you are asked to fish for lunch or dinner! No kidding.

"We have plans to build an aquarium shortly. There would be all the varieties of fish listed in the menu. Live. One just has to mention the fish they would like to dine on. It will be hooked on the line in your presence from the aquarium and within ten minutes will be served on your table," says Rao. A concept so unique in itself!

Barely two months old, 36 Jubilee Hills (6598129/ 3550094) has had sales as high as Rs 40,000 a day, claims restaurant administrator Narsing Rao. "The main reason being the quality of food, the taste of which is as good as a five-star fare. Besides, some of the items we have are found nowhere in Hyderabad, like Bhutan Vegetable Balls, Eggplant in Chilly Sauce, Drums of Heaven, Shredded Lamb in Garlic Sauce with Mushroom, Prawn Mulugu, Zafrani Kalmi Kebab and Kabab-E-Banu. Rabbit meat is also available on special orders.

The star-category ambience and hospitality, with an extreme emphasis on hygiene, has ensured the repeated clientele that we are enjoying," says Rao, who has a 15-year experience in the catering industry.

The restaurant, named after the street, also claims that it serves one of the best munch-ons in the city. Ice and Fries, is their exclusive outlet for ice creams and chips, which is fast turning out to be a favourite after-college hangout.

"We import McCAN frozen fries from Canada and sauté them to taste the Indian palate. Our regular teen clientele say that our fried items, the Hashbrowns, Pompoms, noughts and French fries are `simply irresistible."With all the ingredients of a popular and prosperous eatery, 36 Jubilee Hills is just the perfect recipe for an ideal evening with family and friends.

And with a menu of more than 300 items on board, which could even send the gastronome at crossroads, those wary of experimentation can try out the unheard names, for each is touted to be as good as the other.


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