With the Bally Sagoo tour, ground promotions for the Yash Chopra flick Mujhse Dosti Karoge and several other high points in their career, the young twosome from the twin cities are doing the city proud with their events.
BOY BAND: (left to right) Dheeraj Waghray, Parag Patil, Ravi Agarwal, Vikram Waghray
"LET'S PACK up and go back to Hyderabad", my father announced one day . But we told him we want to stay back at Pune to which he said `you better take care of yourself then'. "He certainly meant business," recalls 25-year-old Dheeraj Waghray, founder of the Pune-based Sphinx Adonis Events. From a Rs 600 start up capital `for the visiting cards and letter heads', today, the company has an annual turnover of Rs 3 crores.
Known popularly as the Waghray brothers, Vikram and Dheeraj have been hitting headlines, from representing Maharashtra in soccer as the highest scorers while studying in Shiv Shivani Preparatory Military School, Pune or making news with the events they make happen. Be it the hydraulic launch and the road show spanning 125 cities for the Kinetic GF, presenting Bally Sagoo or the ground promotion for Yash Chopra's Mujhse Dosti Karoge that involved a Kwality Walls promo in a pub, `Where Else'. The company has innumerable path breaking events to their credit with HLL, P&G and other houses as their clients.
"Over the years business has grown. The promotion is offloaded to the event managers since there are many products and few brand managers," says Dheeraj. On a lighter tone he adds, "everyone has the flair for event management in him or her. For instance even our grandparents and parents do a good job - be it organising a shaadi or a birthday party. It is when you make it a business proposition that it becomes a profession. Earlier, I remember, our mom felt faintly embarrassed telling people what her sons did for a living. She was used to a 9 to 5 job. She had seen her father, grandfather, husband and relatives doing the same kind of thing. And here were we, leaving home in the morning and coming back at midnight. But our parents have been extremely co-operativ, always supporting us for our decisions and we thank them for making us stand on our own feet," he says.
Their initiation into event management is as fascinating as the progress they have made. "There was so much time after finishing college, that we decided to do something constructive and joined Dheeraj who was already into event management then," says 23-year-old Vikram.
Elder brother Dheeraj was an inspiration who hit the ramp and participated in several fashion shows but realised modelling was not the long term goal and preferred to be behind the stage and make events happen and entered event management while at Class XII. Together they started the Sphinx Adonis Events with their first event -- an intercollegiate with rock bands and fashion shows. The holi party is yet another annual event they love to host. An event that was primarily designed for a festival get- together started attracting as many as 6,000 enthusiasts!
From the `haute couture and disco' fusion at Independence Day fashion party that showcased the party dressing - with a 30-feet ramp flowing into the dance floor, many remember the party at Treasure Island so as the latest Bally Sagoo show in the twin cities.
Hyderabad is always a homecoming to the brothers. "We belong to Hyderabad. Our roots are here. Whenever we have an opportunity, we try to keep Hyderabad on the list to bring home a quality event to the people," says Vikram.
Driving from Pune, the car doubles as an office space cum transport. On choosing Pune, Dheeraj says, "being close to Mumbai, it is easier to deal at the higher levels and take quick decisions that the industry demands. In Hyderabad, the first thing people offer is `chai' and nothing is finalised for three days, it is a slightly slow market. It is better to pick up work and bring it here."
What makes Sphinx Adonis unique is the mix -- Parag Patil, a marketing pro from Nagpur, Ravi Agarwal at promotions hailing from Raipur, apart from Dheeraj and Vikram from Hyderabad. "Behind the glamour there is a lot of logistics and paperwork, and hard-core co-ordination . Beyond entertainment and glamour, it is more of a damage control exercise," says Dheeraj.
Where do they see themselves in coming years? "We would like to be known as pioneers in the field of event management and that's what we have been striving for," he says. A high five to the twosome from Hyderabad who are at the helm of events and doing the city proud.
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