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Making of a message
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Vague words are forgettable. Clear words have punch and power. They sink in and make your comments hit home.
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I SAW a note my friend Sue left for her housekeeper. It said: "Company coming — please make the house sparkle!
What a lovely, clear message! What a way to enlist cooperation! And what a way to achieve your aim!
When you need to make your meaning clear, take a lesson from Sue:
Choose precise words that will help people form the mental pictures you want.
Why say `Treat the customers nicely' when you could say `Make every customer feel like a guest in your home'? Why say `Do your best' when you could say `I need it by noon on Wednesday. If it looks as if that won't be possible, please let me know by Tuesday midday'? Why say `I'll send it' when you could say `I'll fax it to you straight way'?
Vague words are forgettable. Clear words have punch and power. They sink in and make your comments hit home.
KRIS COLE
(Kris Cole is an industrial psychologist, best selling author, and seminar leader who helps people communicate and make time for a better life. She may be contacted at www.bax.com.au)
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