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The mother of all fashion shows is born!

With the fashion carnival Lakme India Fashion Week unfolding this coming Friday, the designer fraternity is not only elated but also anxious. With the crème de la crème of high society expected to turn up for the big occasion, it does not get betterthan this. MADHUR TANKHA tells us what to expect at the grand show... .


J.J.Vallaya... expecting a great show at LIFW.

AS THE date for the much-awaited mega fashion carnival, Lakme India Fashion Week approaches, a wave of excitement has engulfed not only the designers but also those at the helm of affairs - the FDCI (Fashion Design Council of India).

LIFW, to be held from August 2-8 in Delhi's Taj Palace Convention Centre, will bring the best of designers -- 53 in all -- showcasing their wear before an audience, comprising fashion cognoscenti who keep a tab on the latest trend. FDCI has a tough task ahead this time as the last event witnessed an ugly slanging match between many a Mumbai and Delhi designer. Not to allow anyone to vitiate the spirit, the FDCI will have to provide an atmosphere of congeniality and bonhomie.

Gone are the days when designers showed run-of-the-mill stuff. With public becoming aware not only through fashion magazines but also following up the stars of Bollywood - like Amir Khan in "Dil Chahta Hai" -- it is not just the clothes but also the looks and the hairstyle. After all, who wants an unruly mop of hair with a fashionable outfit. Trendy, rich, eye-catching avant-garde fabric will form part of the show. Innovativeness and imaginativeness are twin components necessary to leave one's footprints behind. It not only brings moolah for the participants but also elevates the significance of the show.

Did you see "Who Framed Roger Rabbit", a late `80s flick? Even if you haven't, jog your memory to Gary K.Wolf's novel "Who Censured Roger Rabbit". The character of Jessica Rabbit must be entrenched in your mind and that's why designer Raghavendra Rathore has decided to make a colleague the mascot of his forthcoming show in the LIFW. He says, " I needed a person who is an embodiment of goodwill. Luckily my colleague fits the bill." The designer feels that the power of fashion hasn't been communicated. "We can give a healing touch -- be it in trouble-torn States of Gujarat or Kashmir," he says. It's good that Rathore is thinking on those lines although some of his colleagues in the fashion industry were busy displaying their creations when Ahmedabad was in conflagration. It's a fact that there aren't any social messages during ramp shows and this definitely is a sad reflection on the part of designer fraternity.


Ashish Soni... pastiche of Indian and Westen couture.

J.J.Vallaya is cock-a-hoop about the mother-of-all-fashion shows. When one queries him whether the event will give him a chance to experiment, he says, "Not only that, it gives me a chance to innovate but I'm also expecting a great fashion bonanza. Life is all about good expectations." He says there will be five bridgeline collections from his studio, which is a blend of Indian, Western and fusion. It will be different from his couture label. "I'm looking forward to have my stuff in multi-designing stores and get overseas buyers," says the designer. The price range will be from Rs 2,000 to 15,000.

This show will also give a chance to designer Malini Ramani to exhibit her designer skills. She says, "I will present resort collection where models will parade in swimwear, carrying hand luggage. Then there will be Kalamkari collection, a pastiche of Indian element and Western mood."

Along with attire, hairstyle will definitely not be relegated to the backburner. This time, the theme is Bollywood. The best part is, public will get a chance to get a haircut without spending a penny from either Samantha Kochar or Javed Habib, two of the best stylists in the business.

Who can forget legendary Madhubala's ringlets, Sadhna's famous fringe. Numero uno actress Madhuri Dixit's small ponytail in "Tezaab" became a fashion statement. Close on her heels were other starlets of the `90s, which saw necklines plunging lower and hemlines flowing higher. Ravishing Karisma Kapoor, with her streaked tresses in "Rakshak" or straight bob in "Dulhan Hum Le Jayenge"— has given the new generation, particularly the cosmopolitan woman, something to emulate.


Malini Ramani... trying to mark an impression at the show.

Samantha says, "There will be predetermined appointments for the public too. Among celebrities I think Manpreet Brar will be one of the clients, which will include designers and dancers. Preity Zinta's dazzling hairstyle in `Dil Chahta Hai' is the most sought after. When Dimple Kapadia came in `Sagar' she set a trend by her coloured hair. Similarly, yesteryears actress Asha Parekh made big buns popular."

Well-known designer, Ashish Soni says, "My collection will be an amalgamation of Indian and Western collection. Primarily Western, there will be dresses for both male and female. For men there will be kurtas, leather shirts and casual. LIFW is one place where we not only get an opportunity to sell our brand but also increase our profile. Styling will be different and will be international in its appeal. I had young Indians in mind while designing clothes. The range will be from Rs. 2000 to 6,000."

With so many designers waiting with bated breath to flaunt their creative results to those who matter, lets hope all goes well this time and the fashion conscious gets something new and trendy they crave for.

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