Mixing moods and music
SYEDA FARIDASYEDA FARIDA
He introduced Hindi music to the dance floor way back in the Eighties and has represented the country in the DMC at Paris recently. Meet Sunny Sarid who set the city jiving on his recent visit.
FOAM FIESTA: Revellers partying at Treasure Island.
WAY BACK in 1986 when the DJ was a rare commodity in India, and music was available through FM tapes from a friend travelling through Europe or the West, Sunny Sarid was happening at Ghungroo, a discotheque in New Delhi. Popular for his remix Aye Meri Zohra Jabeen which became an anthem with the party people, he has several greater landmarks in his career - an award from Rajiv Gandhi for his contributions to the field in 1995 to representing India in the Deejay Mixing Contest held in Paris-the Grammy in the world of Disc Jockeying, in 1998 as the first Indian DMC champion.
On the music front he cut a white label record with his own remixes in 1993 followed by the popular Club Class from Magnasound released in 1996 followed by more labels signing him up. "It took people a Bally Sagoo to educate them on remix," reflects Sunny who has been elementary in introducing Hindi music to the clubs in the Eighties.
Sunny Sarid's romance with music took roots in school. From playing bongo for the school band, he switched to the drums as a progression. He then went to specialise in Sound Engineering at college. "I used to go dancing at the Ghunghroo during free hours where the DJs console caught my fancy," he recollects. He was asked to fill in for a DJ here and the rest followed.
"Deejaying is a fun job that basically involves showmanship, attitude and reading moods and minds of the masses, keeping them dancing on the floor," he says while he just did that at the Ice Rocks Foamin' Fun Party at Treasure Island, July 13, fading samples of Indian percussions with the Latino J Lo or fusing the Indian vocals with the western rhythms.
A party which echoed the I-am-different-so-I-am-cool attitude had people from all age groups head-bopping on the floor with a difference -- the shimmering foam. For once the Blue Eye and WAP took a back seat with pulsating high voltage music and the strobes scattering light into the dark night. The rain god joined in while Robbie Williams, Five, the numbers Taal and the Koi kahey did the rounds.
That Hyderabad has a happening party circuit of the `work-hard-party-hard' kinds was obvious. "I always found Hyderabad open. People don't outrightly reject any genre of music," reflects Sunny. In fact TI has been one of his favourite hubs apart from East Coast 41, the beach resort in Chennai. "Ambience does things to you," he says.
AT WORK: Sunny Sarid (right) at the console.
Though he spins out various genre of music, Sunny is currently into Club House, mellow trance, jazz and Elvis that are his personal preferences. "Music has been a passion with me," he says.
Thus in 2002 he opened the Café Sound of Music at New Delhi which has signatures from visiting pop artistes such as Adnan Sami, Anamika and Lucky Ali apart from the unique concept - the place is designed as a 60s music bar with a grand piano for the DJ console, LPs of Jimi Hendrix, Beatles and more.
Inspired by Mount Rushmore, the 15x4 mural here has legends Elvis Presley, Jim Morrison and Bob Marley. The restaurant is going great and another branch is on the anvil.
"I never ever planned the future and take life as it comes. Essentially I want to be a satisfied person at the end of the day," he reflects.
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