THREE MUSKETEERS: Junior NTR, Tarun and Udaykiran spell success.
THE OLD order changeth yielding place to the new. Yeah, it's but logical and right. Old faces are passe and new faces are in. Repetition is out and freshness is in. It's all about youth and fresh faces now.
Facing stiff competition from established stars and coming one up in the Telugu film industry are a young trio - Junior NTR, Tarun and Udaykiran. They are the reigning stars now with their films seeing the 100-day mark. Wherever they are, producers keep hounding them for dates.
Take Junior NTR for instance. `Ninnu Choodalani' introduced him to tinsel town as a hero. It was followed by `Student No. 1', which crossed the century mark. Next came `Subbu' which did not do as well as expected. But the next film, `Aadi,' set the cash registers ringing well and truly.
His looks remind people of his legendary grandfather and probably that's one reason why people want to see him on screen. Director K. Vishwanath said: "Probably NTR wants to continue acting and is doing so in the form of his grandson." The gum-chewing lad has an ease which is disarming. Adept at Kuchipudi, Junior NTR goes through his dance steps with ease and his face churns up the required emotions just as easily.
Child star Tarun showed he was made of hero stuff with `Nuvve Kavali'. However, he took two wrong steps with `Uncle' and `Chirujallu' bombing at the box office. He put his best foot forward in `Nee Premakai' and had the satisfaction of seeing it become a big success. This time, he chose carefully. After `Nee Premakai' it was the turn of `Nuvvu Leka Nenu Lenu' to cross the 100-day mark. He is now banking on `Nee Manasu Naaku Telusu' and `Adrushtam' to do well and bring him more luck.
Ushakiron Movies' `Chitram' made him a star. Not overawed by the success, Udaykiran bided his time choosing his offers well. This was proved by `Nuvvu Nenu', which was also a hit. This made him a saleable star and producers flooded him with offers.
His third film, `Manasantha Nuvve' crossed the 175-day mark recently, breaking a few records and firmly established the youngster as a star.
With a few exceptions it is the day of the youth. Subjects revolve around youth and love and producers and directors are increasingly turning to fresh faces.
Yet another phase the Telugu industry is going through, right?
By Suresh Krishnamoorthy
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