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T H E H I N D U O P P O R T U N I T I E S A Guide to Better Positions and Better Performance Wednesday, September 12, 2001 |
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FOCUS How green was my valley!
It is no misnomer to call it the elixir of life. Research has
shown that tea doubles as a health drink as well. This popular
drink has won more than its fair share of the market worldwide
and still shows no sign of abating!
TEA, for many is one of the most refreshing and popular beverages
in the world. The tea industry caters to a lucrative market
internationally with Great Britain and USA being the chief
importers. Besides being the largest producer of the beverage,
India consumes about twenty two percent of the total consumption
of tea world over.
Established in 1953 and with its headquarters in Calcutta, the
Tea Board of India is the regulatory authority that implements
the government's regulations and policies. The board performs and
co-ordinates a multitude of activities promoting labour welfare,
research and export of the product worldwide. Today, it is one of
the largest contributors to the Indian economy.
Since its discovery in 2737 BC by the Chinese Emperor, Shen Nung,
many an enchanting tale has been woven into its history. The
Japanese Tea Ceremony and the Boston Tea Party are but a few
events in history that have brewed as a result of the tea mania
that spread all-over the world. Under the initiative of the
Colonial Government, the tea industry in India has seen
phenomenal growth with plantations being established all over the
country.
The best aromatic tea in India is cultivated mostly in Darjeeling
and the Nilgiris. Work in the industry is centred on plantation
and auctioning work, and marketing. Plantation work involves
nurturing tea plants in the plantations. The processing work then
takes place in the factories. Planters supervise the crushing,
tearing and curling of the leaves.
The tea is then despatched to auction centres where they are sold
to bulk buying industries or individual buyers. These auctions
are held once a week and are conducted by tea brokers.
The marketing personnel market the final product. They deal with
the distribution and sales of the different brands. Despite
computerisation of the process whereby the blending or the
quality of the different varieties can be known, it is the tea
taster's verdict that is taken as the final ruling.
Picking and choosing
Though most training is provided on the job, graduates in
agricultural sciences or a BSc in botany, food sciences,
horticulture or other related subjects are preferred. New
entrants are taken on as assistants at the plantation level. Tea
tasters also need to develop their managerial and marketing
skills.
There are various specialisations in the tea industry.
Tea taster
Flavour is the quintessential factor that defines the quality and
branding of tea. Tea tasting is a highly specialised branch of
learning and tasters have to develop the expertise to distinguish
between the flavours. Tea tasters are the key people who taste,
brand and help market the product. The Tea Tasters Academy in
Coonoor in Nilgiris offers training for new entrants in the
field.
Researcher
Research is an integral part of the industry. Researchers work
towards developing strains that are disease resistant and are
high yielding. They also research into strains that produce
hybrid leaves. Researchers are aided by tea tasters on factors
such as taste, the quality or the level of maturity the leaf can
achieve and the economic viability of the product.
Tea broker
The Tea broker acts as an intermediary between the producer and
the buyer. The final product from the plantations is transported
to the auction houses where the broker auctions them. A
background in the tea industry and developing a keen tea tasting
ability are an important requisite in becoming a broker. They
also need to be aware of the latest trends in the market.
Estate manager
Experience is the deciding factor in the appointment of an estate
manager. New entrants, recruited as assistants are trained on the
job. Graduating to the post of an estate manager can prove to be
a long wait as it usually takes anything between twelve to
fifteen years. The experience gained and the competency developed
will prove to be an invaluable asset.
The Indian Institute of Plantation Management, Bangalore offers a
training programme on the relevant subject under the Indian
Commodity Economy.
Consultants
The tea board of India and various tea associations employ
consultants. Experienced tea planters can take up consultancy
services proffering advice on the varieties of tea to be planted,
new varieties and their sources, recruitment and training of
personnel, compensation, benefits and incentives to labour and so
on.
Working on a plantation may seem like living in a virtual
paradise for those who like living in close proximity to nature.
However, long spells of loneliness are a common occurence. Good
health, a love for the outdoors, physical fitness and
adaptability help ease the process of adjustment. Leadership
qualities and the ability to deal with labourers is an added
asset. In addition to being level headed and disciplined, tea
brokers need to be able to strike a rapport with the producers
and buyers.
An aromatic and vibrant drink, tea is almost like the elixir of
life. With its abundant properties that are beneficial to health,
a cuppa tea a day might just be the drink you're looking for, for
your financial health as well as your well-being!
SAMYUKTA KODA
samyukta.hyd@careercommunity.co.in
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