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New digitised tools from EDS

By Anand Parthasarathy

BANGALORE JULY 10. Sequential development? That is yesterday's manufacturing technology. Concurrent development? That's what everyone does today. Digital decision-making? Now, you're talking the language of tomorrow!

This was the pitch made by EDS, the company that accounts for one in three 3-D product development solutions worldwide (one in two in India), as it launched its new `NX' Series of `knowledge-driven' tools to automate the design and development process.

As part of a nationwide product launch, the PLM (Product Lifecycle Management) division of EDS has unveiled twin NX strategies for the two engineering product development streams — Unigraphics and I-Deas — that the company has been supporting after it acquired them in 2001. The NX enhancements would "put the engineer in the driver's seat", said Vivek Marwaha, Country Marketing Manager for EDS (PLM Solutions), in effect restoring primacy to designers in a product development cycle increasingly dominated by marketing spin.

And by capturing the design knowledge base of a company, NX would prevent designers from `reinventing the wheel', he added. The name of the new game was `Digital Design Making'.

Speaking later to The Hindu, Mr. Marwaha unveiled the long-term road map of EDS: the gradual `sangam' of the Unigraphics and I-Deas product streams sometime in end 2004 and the emergence of a single product development suite.

To create awareness about these new digitised tools, EDS has arranged seminars to brief the engineering design community at Mumbai (July 11) and Pune (July 12).

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