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New DHL relaunches businesses

By Our Staff Correspondent

MUMBAI APRIL 10. DHL, Danzas and Deutsche Post have announced the re-launch of their parcel, express and logistics business' visual identity under the new DHL brand. This announcement follows last October's announcement on the global consolidation of DHL, Danzas and Euro Express into the new DHL.

Spearheaded by their parent company, Deutsche Post World Net (DPWN), the integration of DHL, Danzas and Deutsche Post Euro Express under a single brand will create the world's largest single express and logistics company. DPWN chose to focus on the DHL brand due to its well-respected global presence and widely recognised value of reliability and speed.

The new DHL in this region, will comprise three divisions — DHL Express — the express delivery business, the present business of DHL Worldwide Express, DHL Danzas Air & Ocean representing the former business of Danzas Intercontinental and DHL Solutions — combining the strengths of the solutions businesses of DHL and Danzas including contract logistics, warehousing and distribution.

In India, DHL already has a market share of about 63 per cent in the international air express market. Chris Callen, DHL Country Manager, India, said, "Now with the new DHL, we are positioned to provide an increased range of products and the DHL Gold Standard of services, across all time scales and weight levels; from parcels to palletised cargo; from air to ocean".

The integration brings together DHL's market leadership in the air express business and Danzas' global number one position in airfreight and number two position in ocean freight.

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