The Hindu : `SAE could boost entertainment industry'

Online edition of India's National Newspaper
Tuesday, Jul 16, 2002

Southern States

Southern States - Kerala-Thiruvananthapuram

`SAE could boost entertainment industry'

By Our Staff Reporter

THIRUVANANTHAPURAM JULY 15. The deployment of the latest technology and the application of innovative techniques were highly necessary for the State to progress on all fronts and to keep pace with the fast changing global scene, according to P.K. Kunhalikutty, Minister for Industries and Information Technology.

He was speaking at a function organised here this evening, in connection with the launching of the School of Audio Engineering (SAE), at Thiruvananthapuram, as a joint venture between the Vismaya Max Studio owned by the Malayalam cine star, Mohanlal, and the Access Atlantech Technologies, India.

The SAE, the Minister hoped, would help change the way the entertainment industry works to meet global standards and competitions.

Kerala should be in a position to exploit the tremendous employment potential in the entertainment industry which has been estimated to generate three-lakh jobs in the next couple of years, said Nalakath Soopy, the Minister for Education.

The film industry was all set to take a giant leap forward, thanks to the fast emerging technologies, said the Minister for Transport, K.B. Ganeshkumar. The digital technology would soon change the face of the film industry, while at the same time bringing down the cost of production, he added.

``The Indian film industry needs personnel trained in state-of-the art-technology as we are the largest film producing country in the world," observed Mr. Mohanlal. The school aims at tapping the booming Indian entertainment industry, poised to reach greater heights in the next five years, with an investment of over Rs.6,000 crores, he added.

The school, the Indian counterpart of the SAE Technology College in Sydney in Australia, is to offer diploma and degree courses in Audio Engineering, Multimedia, Production Engineering and Digital Film Making. These courses are accredited by the Midlesex University, U.K. and the Southern Cross University, Australia, and an internationally valid certification from the U.S. Department of Education.

The course curriculum has been designed by industry experts from all over the world, keeping in mind the innovations in the evolving entertainment industry. To provide hands on experience and to impart practical training to students, the SAE Technology College will set up a modern studio at Thiruvananthapuram, with an investment of over Rs.1 crore.

With the objective of offering quality education on a par with international learning standards, the first SAE was set up in Chennai in the year 2000, followed by Bangalore and Coimbatore. Ten more schools are to be set up in Mumbai, Delhi, Kolkata, Hyderabad and Kochi, besides in countries such as Turkey, Sri Lanka and the UAE, Mr. Mohanlal said.

The institute will start functioning on its premises in Jawahar Nagar in the city on August 17, the Malayalam New Year day, and will soon shift to the KINFRA Film and Video Park at Kazhakkuttam, on the city suburbs, Mr.Mohanlal said.

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