The Hindu : Air Sahara's offer

Online edition of India's National Newspaper
Tuesday, Jul 16, 2002

Business

Business

Air Sahara's offer

By Our Special Correspondent

NEW DELHI JULY 15. Air Sahara today hit a sixer with its `crickcitement scheme' to outmatch the discounted fares scheme of Indian Airlines and Jet Airways. Sahara — the smallest player in the domestic aviation sector — has offered prizes worth Rs. 25 crores to passengers.

Obviously cashing in on the World Cup fever in cricket, the airline belonging to the sponsors of the cricket team today launched a Rs. 25-crore bonanza called `crickcitement' offering prizes that range from FM/AM radio, plasma television, VCDs, Pentium 4 computers to Mercedes Benz and Hyundai cars. But the mega prize is the opportunity to watch an all-expenses paid ICC Champion's Trophy in Sri Lanka, the India-West Indies series, the India-New Zealand series and the World Cup 2003 in South Africa.

To top it all, is a Jackpot prize of Rs. 2.50 crore worth timber chalet in Lonavala in Mumbai.

The promotional scheme commence on July 21 till January 2003 and these prizes are to be won by participating in two games — fortune googly and fly and play — when you fly.

"Crickcitement is your ticket to cricket wherein no questions, no slogans are asked and Air Sahara flier can win one million prizes,'' Uttam Kumar Bose, CEO, Air Sahara, told mediapersons here today.

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