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Online edition of India's National Newspaper Sunday, September 02, 2001 |
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Southern States
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FM radio takes a big leap
THE CITY is in for a throwback to Generation O. When people drove
cars at 25 kmph, slept by 7-30 p.m., wore sacks for skirts, reams
of dhoti, and thought Radio was God.
Things either got better or died. In that context, the radio has
been a phenomenon cause it didn't get better for most parts (at
least in India), nor did it die.
Like the phoenix, it rises again, against all odds - through the
TV antennas, satellite sets and the Internet's web. In many nooks
and corners, radio still makes its presence felt (remember, it
never compels you to sit at one place, allows to you do other
work and has a far greater variety than does television).
Now, it's really coming back. Sort of like the 60s bells in trim
cuts.
The four metros on Saturday launched a brand new version of FM 2.
What it means for Chennaiites is that instead of getting the
broadcast for just six hours, they will now get to hear news in
English, Hindi and Tamil, Carnatic and Hindustani music, folk and
film music, some drama, more music, and some more news for
another 12 hours.
Day one on Saturday, September 1, heard a live relay of the
inauguration programme by Ms.Sushma Swaraj, Minister for
Information and Broadcasting. And later in the evening, a live
relay of the Cabinet expansion. Some drama, Hindi, Tamil and
English news, Sports news and regional news, some music and news
again.
Judging by the response to FM 1 in Chennai, the extension in time
should give the officials at Prasar Bharathi space enough to pack
in as much relevant infotainment for the cell-totting urban
youth.
That's a thought there - maybe mobile phones should come with
WAP-enabled radio receptors. Just punch in the frequency and
select the programme. Goes to show there's potential.
In most places abroad, specially in the West, radio is big time
that has also evolved into a highly participatory community
affair. Any shed is either a garage, a scientist's lab, a start-
up company or a radio station.
Guess we don't have too many sheds in Chennai, but maybe
privatisation should bring a revival of the radio.
What is more, even the serious stuff is part of FM radio
elsewhere. The BBC's Today programme heard in the UK, on many
days sets the tone for the next day's newspaper stories. There is
classic FM, which has 24 hours of pure Western Classical. We must
wait for all these things to happen - a cutting edge morning
programme, a station dedicated to Indian Classical, and of course
local radio.
Till then, quality air time in Chennai will be FM 2 from 6 a.m.
to 12-10 a.m. at 105 MHz.
Stay tuned.
By Feroze Ahmed
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