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Online edition of India's National Newspaper Sunday, June 10, 2001 |
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Mantriji caught in a trial
Ever missed an episode of a television series you diligently
watch? Ever felt sad when your favourite serial has been taken
off air? The most unfortunate part about TV serials is that they
cannot be viewed any time, anywhere, at will. Once over, it's
gone. But not so with "Ji Mantriji". The Indian adaptation of the
highly-acclaimed BBC serial ``Yes Minister'' has now been
immortalised in the form of a book.
Embellished with Laxman's cartoons, the book, like the serial, is
a satirical perception of Indian politics laced with the humour
of the original ``Yes Minister'' diaries.
Published by Penguin Books India in association with BBC
worldwide, "Ji Mantriji" has been translated into English by the
BBC worldwide director, Ms. Monisha Shah. In the form of diary
entries of a newly-appointed minister -- portrayed by Farooque
Shaikh in the TV serial -- each chapter is a translation of a
single episode. The final chapter is the episode screened last
Saturday.
The publishing agenda lists a total of five books -- the first
will be available in bookstores from this Sunday while the
remaining four will be published through the year. Also on the
agenda is a possible translation of these books to other Indian
languages -- Hindi, Tamil, Bengali and Malayalam -- subject to
market response.
The formulation of "Ji Mantriji" into a book is in accordance
with BBC's policy of launching books that are related to TV
series. ``People read the books and then see the serials or vice
versa. Each corroborates and promotes the other. We try not to
publish books that are not related to television serials,'' said
Ms. Shah.
But as the serial is aired on Star Plus, this will promote Star
viewership. To which she replied, ``BBC is the best and I do not
consider Indian channels as competition.''
The release of "Ji Mantriji" also verbalises the collaboration
between BBC Worldwide India Pvt Ltd and Penguin Books India. BBC
Worldwide has appointed Penguin India as the exclusive
distributor for its books in India. The three-year deal covers
territories in India, Sri Lanka, Nepal and Bangladesh. ``The aim
is to publish the books in India so that the price suits the
local market. Exporting books always increases the price,'' said
Ms. Shah explaining the reason behind the collaboration.
As part of this deal, BBC worldwide will also license several
books -- ranging from wildlife and natural history to children's
bestsellers such as Noddy, Tweenies, Teletubbies -- to Penguin
India for publishing in these territories.
By Anjali Malhotra
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