Yamaha to double motorcycle sales

By Our Staff Reporter

HYDERABAD, JUNE 9. Yamaha Motor Escorts, which makes the Yamaha motorcycles, has set itself an ambitious target of doubling sales this year to three lakh motorcycles, according to Mr. Ajay Singh Raghuvanshi, Zonal Manager of the Southern region comprising four States - Andhara Pradesh, Karnataka, Kerala and Tamil Nadu.

The company has five models now including the recently launched Crux. Going by the initial market response to Crux, which alone accounted for 5,000 of the 10,000 motorcycles sold in Andhra Pradesh during the December-March 2000-01, the company seems to have been emboldened and fixed a target of 1.80 lakh Crux (four stroke) for sale this year. The all India motorcycle sales in year ended March 2001 were 20 lakhs, of which 73 per cent were four stroke.

Giving details of their aggressive marketing, Mr. Raghuvanshi, said at a press conference here on Friday that this included finance schemes, free test rides, exchange camps and 250 visitation camps. To attract semi-urban and rural customers, it plans `booking counters' in taluks and villages.

A demo van will travel across smaller towns and villages to allow customers to get a feel of the bike.

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