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Online edition of India's National Newspaper Saturday, March 10, 2001 |
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A day to air their views
OR SO sang John Denver and it still sounds like he sang it
yesterday. It's been playing on radio all these years after all.
There's sure some truth in those words from that song, ``Country
Roads,'' at least on Chennai roads.
Especially, when you are driving through the city, tuned in to
FM, listening to voices of enthusiastic callers on the dial-in
show, songs from yesteryear, the wise-cracks and the sound-bytes
of radio jockeys, the unseen men behind the mike, making
themselves heard across ``maybe a million homes,'' not to forget
the same old jingles that have been ringing in our ears for what
seems like years together.
And suddenly, you feel nostalgic, of having gone back in time to
the ``good old days'' of Vividh Bharathi, the era before the
skies were invaded by satellites, before the clutter of images
across a sea of channels and the `digital' wave.
There where people who laid the radio to rest or rust in the
attic, pronouncing it dead on the arrival of the satellite
channels. But it still haunted them inside air-conditioned cars
trapped in the city traffic-car-stereos and FM have almost been
synonymous.
Listening to radio on the roads became so popular that Maruti
came up with its Traffic Beat programme with RJs A. Krishnan and
Dr. Rajeev Fernando who calls himself Dr. Evil hosting the daily
dial-in show `M-Time'.
``There's a lot of stuff happening here, but not many know about
it. It's not just MTV and Channel V0 that are happening, we have
specials, dial-in shows, interactive stuff happening right here
in the city, call us and you will know,'' Dr. Evil chuckles,
rattling away the numbers-4983830 and 4985725.
Like, it was just on Thursday, that AIR had a `Women's Day'
special, of one hour soon after the dial-in show, that featured
Anita Ratnam and Dr.Sarika Mahajan, the special guests for the
evening who spoke on a range of issues.
``Why a women's day at all...It's tokenism created by Hallmark
cards'' to ``51 per cent of the world's population is women,
holding 5 per cent of positions of power,'' to ``We can't take 10
per cent of the population of urban women to represent the women
of the world''...to ``why all advertising needs a woman to sell
anything from aftershaves to cars'' to more serious issues such
as abortion and domestic violence.
``We hadn't planned any of the topics, the discussion just
happened. Spontaneity is the name of the game,'' says RJ A.
Krishnan, who apart from being associated with AIR for six years,
and producer of the Traffic Beat programme, is also a
professional voice-over and a newsreader with Sun TV.
``This is my last six months in the city. And I want to rock the
city before I leave,'' says RJ Dr.Evil, who is the ``fag end of
his house-surgeoncy at KMC.''
Not all of us can afford Worldspace. Make the most of our
friendly neighbourhood radio station. Tune in.
By Sudhish Kamath
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Section : Features Next : The winning blend | |
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