Special edition Qualis launch on Jan. 11

By Our Staff Reporter

BANGALORE, JAN. 6. Toyota Kirloskar Motors (TKM), the Indian arm of the Japanese giant Toyota Motor Corporation, will launch a special first anniversary limited edition of Qualis on January 11.

Only 1,000 units of this multi-purpose vehicle (MPV)) will be manufactured for special customers whose incomes are over Rs 10 lakhs a year and who live in urban and semi-urban areas.

The TKM Board told presspersons here on Saturday that the Special Edition black-coloured Qualis would mark the first year of the vehicle on Indian roads. (The Qualis was launched on January 11, 2000).

The First Anniversary Qualis is priced at approximately Rs. 8 lakhs (ex-showroom Delhi) and Rs. 7.71 lakh (in Bangalore). It will "bring a touch of luxury and class previously only associated with the Sedan segment to the MPV category," according to the TKM Vice-Chairman, Mr. Vikram.S.Kirloskar.

Mr. Kirloskar said that the Qualis which was positioned in the premium MPV segment, had garnered a market share of 35 per cent in 2000. "We aim to increase it to 46 per cent this year."

Last year, sales of the Qualis touched 21,785 units exceeding the annual target of 20,000 vehicles, and the turnover was Rs. 900 crores. This year, the turnover target was Rs. 1,600 crore.

The TKM was set up in India in 1997. The Karnataka plant is situated in the Bidadi Industrial Area. The Toyota Qualis range comes in a variety of models priced between Rs. 5 lakhs and Rs. 8.5 lakhs.

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