SEARCH

Sport

Updated: December 11, 2009 20:58 IST

TV rights fetch CWG organisers $60 million

    IANS
print   ·   T  T  
Commonwealth Games Organising Committee Chairman Suresh Kalmadi, and Hero Honda Motors Managing Director Pawan Munjal, pose for photographs with a replica of the Queen's Baton, in New Delhi on Friday
Commonwealth Games Organising Committee Chairman Suresh Kalmadi, and Hero Honda Motors Managing Director Pawan Munjal, pose for photographs with a replica of the Queen's Baton, in New Delhi on Friday

The 2010 Commonwealth Games Organising Committee on Friday said they have earned $60 million - $20 million more than expected - as revenue from television rights.

Organising Committee chairman Suresh Kalmadi, said on Friday they had targeted $40 million from selling television rights, but they have already managed $60 million.

“We have crossed our target and we are going to touch $60 million by selling television rights. We have struck a good deal with broadcasters in Australia and Britain by sorting out the timing of the disciplines which are popular in these countries,” Mr. Kalmadi said while announcing the tie-up with motorcycle major Hero Honda.

“CWG is going to be a revenue-neutral event. We have taken $2.6 billion from the government and we will be in a position to repay the amount. We will raise the money through sponsorship, TV rights, merchandising and ticket sales.”

Hero Honda will be the presenting partner during the Indian leg of the Queen’s Baton Relay.

“We are delighted to have Hero Honda as a partner for CWG. It is an excellent platform to reach out to national and international audiences. I hope more Indian companies will come forward to participate in the spectacle,” said Mr. Kalmadi.

Pawan Munjal, CEO of Hero Honda, said: “The company is committed to promoting sports in the country. I am hopeful that the Games will inspire an entire generation and leave a lasting legacy for the country.”

RELATED NEWS

CWG committee, IOA come under RTI Act: CourtJanuary 7, 2010

More In: Sport | News

Indian Super League - 2014

More Indian Super League - 2014 »

The Hindu's Sports Editor Nirmal Shekar speaks to Arun Venugopal on India's loss to Serbia in the Davis Cup, Rahul Dravid's speech on cricket's great oral tradition, and chucking in cricket. »



O
P
E
N

close

Recent Article in Sport

New Zealand’s captain Brendon McCullum. File Photo

McCullum to testify in Cairns perjury trial

New Zealand cricket captain Brendon McCullum said on Saturday he will testify against former teammate Chris Cairns in a perjury trial in... »