Tag Heuer continues to sponsor Tiger Woods

In this October 9, 2005 file photo, Tiger Woods tips his hat to the crowd before teeing off on the first hole during the final round of the American Express World Golf Championships at Harding Park in San Francisco. Rampant allegations of marital infidelity are turning Woods into more laughingstock than role model, and he must find a way to wrest his sinking reputation from the muck of tabloid headlines if he hopes to salvage his business empire and protect the corporate partners who invested in him. Photo: AP.

GENEVA: Swiss watch maker Tag Heuer says it will continue its association with Tiger Woods despite the golfer’s alleged infidelities.

Company spokeswoman Mariam Sylla, said on Monday the sponsorship is unchanged because Woods remains the world’s best golfer and Tag Heuer does not care about his private life.

Sylla says Tag Heuer has great respect for Woods’ performance in the sport.

She spoke a day after global consulting firm Accenture Ltd. became the first major sponsor to announce it was cutting ties with Woods.

Woods has announced an indefinite leave from the sport to work on his marriage.