Few can resist the excitement that comes with discovering snug, ageless memories in a new package.

For lovers of Sportstar, India’s premier sports weekly for over three decades, there were surprises of the most pleasant variety on Wednesday evening. A new-look Sportstar, in the magazine format, was released in a function that was at once elegant and warm.

Ramanathan Krishnan, India’s foremost tennis legend, released the first copy of Sportstar while Siddharth Varadarajan, Editor, The Hindu, received it. Also in attendance were quite a few former Olympians and Internationals.

In his address, Mr. Krishnan recalled his long-standing association with The Hindu group of publications, particularly Sportstar and its famed predecessor, Sport and Pastime.

“Back in 1948, I started learning tennis from my father. I used to read the Sport and Pastime and found itvery interesting. So I asked my father to subscribe to it. I remember reading a very good account of the Wimbledon final in 1948 between [Robert] Falkenburg and [John] Bromwich. Later, I had a collection of about 1000 copies of Sport and Pastime. The Hindu group of publications has always maintained a high standard, moving with the times,” he said.

New dawn

Mr. Varadarajan hoped the re-launch of the Sportstar with the Olympics round the corner, would coincide with a new dawn for Indian sports.

“With a magazine that can provide insights into Indian sports, I hope both Sportstar and Indian sports can grow hand in hand.”

Nirmal Shekar, Editor, Sportstar, and Sports Editor of The Hindu, assured the audience that the re-launch was “not old wine in a new bottle.”

“When it comes to change, the why, how, and what, are all equally important.

“We have tried to make the magazine more reader-friendly with new, trendy fonts, aesthetically pleasing design, and attractive new editorial features,” he said.

Arun Anant, CEO of The Hindu, and Suresh Srinivasan, Vice-President (Advertising), The Hindu, presented Mr. Krishnan with a memento.

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SportsMay 14, 2012