Tata Global Beverages (TGB), on Thursday, announced its brand Tata Tea’s association with India’s Formula One driver Narain Karthikeyan and the HRT F-1 team for the 2012 Singapore and Indian GPs.
TGB will be extensively promoting the Tata Tea brand by using its prominent logos on the HRT F-1 car and on Narain’s helmet. The idea is gain the right platform to connect with the large global viewership enjoyed by the sport.
“We are pleased to partner with Narain, the first Indian to compete in the coveted F-1. Narain reflects India’s youth latent talent’s awakening to global sports which Tata Tea has been supporting since the launch of its Jaago-Re campaign,” Vikram Grover, Vice-President, Marketing, TGB, said in a release.
“Narain cherishes much the same values as the Tata Tea brand. Also, F-1’s inherent team work, technology, innovation and fitness-centric nature synergises well with TGB’s focus of bring global, health-enhancing and ‘good for you’ beverages company,” he added.
“The Tata Group has supported me since my early days of competition. So, it is great to be associated with yet another world-class Tata brand. Tata Tea’s endeavour in awakening India’s latent talent in global sports is known and has given fruitful results to the country,” said Narain.
“TGB’s support will go a long way to help us develop the car and achieve the best possible results during this part of the season. Both Singapore and Indian GPs are unique events on the calendar. And, I am really looking forward to them,” added the Coimbatore-based driver.