The Hero Indian Super League on Thursday announced that it has signed up six iconic brands from diverse industry verticals as sponsors and partners for the tournament starting on Sunday.
The opening ceremony of the league will be telecast on eight channels of star network and also be aired on www.starsports.com.
Joining Hero MotoCorp Ltd, the title sponsor, is Maruti Suzuki, which has signed up as the associate sponsor. The ISL is not limited only to automobile manufacturers as leading brands across industry verticals like the FMCG sector, Finance and Sports have all signed up in support of the league.
PepsiCo India and Amul are two of India’s leading FMCG brands that have signed up as official partners. The Muthoot Group, along with Puma and Dr Reddy’s Nise Gel have also signed up as official partners.
Sanjay Gupta, COO, Star India mentioned, “We are a few days away from the kick-off of the Hero Indian Super League and it has gained excellent traction as is evident in the number of sponsors lined up to support the league. The response from sponsors has been overwhelming and the League has attracted a wide range of marketers from a variety of industries.
“Hero is the Title Sponsor for the league while Maruti Suzuki -- has signed on as the Associate Sponsor for the league. The league will also be supported by FMCG, sports and finance brands like Amul, Pepsi and Puma, along with Muthoot Finance and Dr Reddy’s Nise Gel. We welcome these brands on board.
