British Prime Minister David Cameron said Luis Suarez has set an “appalling” example to youngsters by biting a fellow player and has welcomed the tough sanction on the Liverpool striker.

The Uruguay international was handed a 10-match ban, one of English football’s heaviest penalties for on-pitch misbehaviour, for biting Branislav Ivanovic’s arm during Liverpool’s 2-2 draw with Chelsea on Sunday.

Speaking as a “dad watching a game,” Mr. Cameron said “I’ve got a 7-year-old son who just loves watching football and when players behave like this, it just sets the most appalling example to young people in our country.”

Mr. Cameron told the BBC that it is a “serious” incident because Suarez is a “role model” to children.

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