UST Global, a California based IT services and solutions company, on Monday announced a three-year sponsorship deal with leading Indian Premier League (IPL) franchise Chennai Super Kings in the presence of skipper Mahendra Singh Dhoni.
The announcement was made during a press conference in the UAE capital ahead of the seventh edition of the IPL.
The deal beginning this month with the two-time IPL champions, adds to UST’s growing portfolio of sport sponsorship globally. The agreement will see the UST Global logo appear on the leading arm of the playing shirt, and on the back of the team’s helmets and caps.
Chennai Super Kings will begin their campaign against the Kings XI Punjab at the Sheikh Zayed Stadium here on Friday.
Sajan Pillai, CEO of UST Global, said, “I am delighted to be announcing this partnership with the Chennai Super Kings on the eve of the seventh edition of the IPL. They are innovators and pioneers of what has become one of the most valuable sports leagues in the world, and an ideal partner for our expanding business.”
“We believe in sport’s unique ability to engage with a mass audience, particularly sports such as cricket that enjoy a fanatical following. We believe that this landmark agreement will offer us leverage into the league’s huge global audience, especially in key markets across the Indian sub-continent and Asia to promote our end-to-end IT services and solutions.”
The new playing shirt was unveiled at the press briefing by UST Global CEO Sajan Pillai together with Chennai Super Kings and India team captain, Dhoni.
Rakesh Singh, President of Marketing at India Cements - owners of the Chennai Super Kings franchise, said, “I am sure that this association with an organisation that offers information technology solutions and services to Global 1000 companies, will enhance Chennai Super Kings’ brand value and widen our fan base in the Middle East.”
“As a brand, the Chennai Super Kings has over the years constantly innovated and created many platforms to spread the game amongst its fans. As with our other sponsors, we look forward to a long and fruitful relationship with UST Global and we are sure that this association will accelerate our engagement with a whole new fan base.”