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Updated: January 9, 2011 11:17 IST

Cricket World Cup ticket sales expected to be up to Rs. 150 cr.

PTI
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ICC World Cup 2011 trophy on display in Dhaka. File Photo
AP ICC World Cup 2011 trophy on display in Dhaka. File Photo

The upcoming cricket World Cup being organised by the International Cricket Council in the Indian sub-continent is expected to rake in up to Rs. 150 crore from ticket sales.

According to industry sources, a total of about two million tickets will be available for the public in India, Sri Lanka and Bangladesh with the average price starting from Rs. 250 onwards.

The nearly 45 day long tournament will be held from February 19 to April 2.

“It (prices) can go up to Rs five lakh for corporate boxes. Proceeds from the World Cup tickets will be anywhere between Rs 125 crore to Rs 150 crore,” a source said.

When contacted, Co-Founder, Chairman and CEO Neetu Bhatia of KyaZoonga -- the official ticketing partner for the mega cricketing event -- declined to share ticket sales expectations.

She, however, said: “Gate proceeds (ticket revenue) are expected to be the second largest source of income for the tournament after sponsorships at the local level.”

The three countries are co-hosting the tournament in which 14 cricketing nations will vie for the world cup in the 50 overs format of the game.

KyaZoonga had kicked off the first phase for the ticket booking in June last year through online platform in the three countries simultaneously.

While, KyaZoonga started the second phase of ticket sales in Bangladesh on January 2, the same would begin in India and Sri Lanka within this month.

“In Bangladesh, around 150 retail counters sold tickets, while India being a larger country would see tickets being sold at around 400-500 retail counters very soon,” Bhatia said.

In Bangladesh, a majority of the tickets for the twelve matches to be held in the country have already been sold, she said without disclosing details.

For India, she said, KyaZoonga will associate with ICC sponsors like Reebok, Hero Honda and money transfer company MoneyGram to make gate passes available at retail points of these companies.

“Here in India it will be a city-by-city roll out,” she said, adding the response in Bangladesh has been encouraging and ticket sales in India and Sri Lanka are expected to a success as well.

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