• In 1962, The Hindu started using an Indian Airlines special flight to transport bundles of the newspaper to the temple town of Madurai. By September the next year it had bought its own aircraft, a Heron. The then small military airport in Madurai was used to land the plane and offload the bundles. As the aircraft had to return empty, it struck someone that jasmine flowers could be loaded in it for the export market. Nagarathnam of S.N. Exports chuckles. “It was The Hindu that opened up the world market for Madurai malli.”