Changing TV channels, tuning into a new show and programming your DVR will soon be as simple as clicking on a tweet.
In a deal that hints at the future convergence of cable TV and social media, Twitter and cable company Comcast have teamed up to come out with a new tweet feature called ‘See It’.
According to the company’s blog, users can turn on live TV either through set-top boxes or on their mobile devices by clicking on a expanded tweet.
The feature also allows customers to change channels, set the DVR and play any ‘On Demand’ show.
Each day, Twitter plays host to the real-time conversation about television and a large portion of that conversation occurs while a program is live on the air,” Twitter vice president Jana Messerschmidt on the service's blog.
“Millions of people are exposed to tweets about a program, so much so that they're often motivated by the Twitter buzz to tune in. By partnering with Comcast, we'll be able to make it easier than ever to turn on the show everyone is talking about and jump into the conversation.”
Analysts say the new service allows Twitter to operate as a sort of ‘second screen’ for TV watchers, who normally use the micro-blogging service as a platform for instant messaging.
The service, however, will debut only on shows from NBCUniversal networks, starting from this November.
