Microsoft is launching a major campaign around the globe to raise awareness about data protection, which conveniently highlights some of the strengths of its own software.

The six-week campaign of television, internet, print and street advertising is designed to make consumers think more about data protection and security and showcase that “we as a company take these needs seriously,” says one spokesman.

Microsoft did not comment on how much the campaign would cost.

The campaign will include results of an international survey to show that most consumers worry about data security, but don’t do enough to ensure it.

For example, 84 per cent of respondents in Germany said they were worried, but only 44 per cent said they were taking active measures to ensure it.

Only about every fourth person took steps to keep online networks from pinpointing their locations.

A website linked with the campaign allows people to take a test that assesses the way they implement data security.

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