Facebook isn't so much a networking website as a global phenomenon these days. It is driving everybody crazy. But in the recent times, Facebook has undergone quite a number of changes. In fact, it has gone off the deep end, aided no doubt by Mark Zuckerberg, it's founder and his secret desire to control the world. Information, after all, is power.
And how do you secretly dominate the world? First, build a simple social networking site that offers complete privacy. Wait until 40 million users join your site. Along the way, if allegations of having stolen ideas and the code for your site from your classmates at Harvard surface, settle for out of court agreements (for 65 million dollars at least). And when people begin to think of you as the new age Santa Claus, turn all the private information public by default, leaving users no choice but to let everybody know everything about themselves– right from the school they attended, to how much they love fries to the absolute contempt they have for Justin Bieber. And now,the information is being shared with sites outside such as Microsoft, Yelp and Pandora.
If you would rather not have your intimate details shared with complete strangers, all you need to do is to spend a couple of years researching Facebook and earn a doctorate while you are at it. Because that's how complex the new settings are, completely baffling the users to the point when they simply do not care about privacy anymore. There is also the old issue of having to share ALL of your information with the users of an application every time you want to add it to your profile, even if it is a simple quiz.
If you thought that was the worst of it, here is more. Even if you do eventually gain mastery of the Facebook applications and Even if you remove the information from your public profile, all your likes and dislikes are still stored by Facebook, so it knows what advertisements it can bombard you with.
However, this should be left to the choice of the user. What remains to be seen is if Facebook will cut out its aggression or continue to confuse its users with newer and more complex privacy policies, only to drive them away.
Madhumita is a B.E (E.E.E) graduate